Causal Research
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MONASH Marketing Dictionary
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Causal Research
marketing research which examines the cause-and-effect relationship among variables.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing Dictionary
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Causal Research
looks for causal relationships between variables e.g. loyalty cards and real customer loyalty (see exploratory and descriptive research).
Copyright © 2001,
Ray Wright
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