Catalogue Retailer

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MONASH Marketing DictionaryDownload this dictionary
Catalogue Retailer
retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed; orders are filled from back-room warehouses. Also called Mail Order House.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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