Casual Product Classes

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MONASH Marketing DictionaryDownload this dictionary
Casual Product Classes
broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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