COMMERCIALIZATION

n. process of commercializing, act of making commercial (also commercialisation)

Commercialization is the process of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $ 10 million, but can reach up to $ 200 million. In general one can say that it will cost about a dollar for each dollar of sales turnover achieved.
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Noun
1. the act of commercializing something; involving something in commerce; "my father considered the commercialization of Christmas to be a sacrilege"; "the government tried to accelerate the commercialization of this development"; "both companies will retain control over the commercialization of their own products"
(synonym) commercialisation
(hypernym) exploitation, development
(derivation) commercialize, commercialise, market

commercialization /kə,mə:ʃəlai'zeilʃn/
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COMMERCIALIZZAZIONE