CITV

CITV (short for Children's ITV or Children's Independent Television) is the brand name used for the majority of children's television output on ITV's television stations, including the ITV Network, breakfast broadcaster GMTV and the ITV plc-owned CITV Channel as well as non ITV plc owned regions. The flagship CITV strand was previously broadcast on weekday afternoons across all ITV regional stations (normally referred to as ITV1 in England and Wales, STV in central and northern Scotland, and UTV in Northern Ireland) between 15:30 and 17:00, Saturday mornings between 06:00 and 11:30, and Sunday mornings between 07:25 and 10.00. The afternoon weekday slot was recently stopped altogether, and therefore CITV only runs on weekend mornings on ITV (see below). CITV also has its own channel, which launched on 11 March 2006.
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