Bottom-Up Approach to Sales Forecasting

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MONASH Marketing DictionaryDownload this dictionary
Bottom-Up Approach to Sales Forecasting
an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis; sometimes referred to as the "build-up" method. See Top-Down Approach to Sales Forecasting.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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