Bottom-Up Approach to Promotion Budgeting

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Bottom-Up Approach to Promotion Budgeting
an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives; these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting; Top-Down Approach to Promotion Budgeting.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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