Boston Consulting Group Advantage Matrix

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Boston Consulting Group Advantage Matrix
a marketing planning tool devised by the Harvard-based Boston Consulting Group; taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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