Boston Consulting Group

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Boston Consulting Group
“BCG” redirects here. For other uses, see BCG (disambiguation). The Boston Consulting Group (BCG) is a prestigious management consulting firm founded by Bruce Henderson in 1963. The company was formed when Henderson, a Harvard Business School alumnus, left Arthur D. Little to accept the challenge from the CEO of the Boston Safe Deposit and Trust Company to start a consulting arm for the bank.
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Boston Consulting Group
a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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