Body Copy

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Running text
In typography, running text or body copy is the writing that makes up the majority of the page. Running text is typically broken up into paragraphs, can be placed in multiple columns, and is traditionally written in a serif font, though in recent times sans-serif fonts have occasionally been used.
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MONASH Marketing DictionaryDownload this dictionary
Body Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Dizionario inglese-italiano 1.0.012Download this dictionary
BODY COPY
SLOGAN PUBBLICITARIO DI UN FILM [CINEMA]

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