Blue Shift refers to a shortening of a transmitted signal's wavelength, and/or an increase in its frequency. The name comes from the fact that the shorter-wavelength end of the optical spectrum is the blue (or violet) end, hence, when visible light is compacted in wavelength, it is "shifted towards the blue", or "blue-shifted". Since the longer-wavelength end of the visible electromagnetic spectrum is red, the opposite effect, of a lengthening of a signal's wavelength, is referred to as redshifting.
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The apparant (Doppler) shift of the wavelength towards the higher frequency region of radiation emitted by an approaching object. The opposite to the famous red shift which indicated the universe is expanding away from us.