Battle of the Brands

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo


MONASH Marketing DictionaryDownload this dictionary
Battle of the Brands
a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand; Manufacturer's Brand.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Define Battle of the Brands

Translate Battle of the Brands