Bargaining Power

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bargaining power
total advantages which one can offer in a negotiation


MONASH Marketing DictionaryDownload this dictionary
Bargaining Power
the strength or influence one party has in a business negotiation; the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Dizionario inglese-italiano 1.0.012Download this dictionary
BARGAINING POWER
POTERE CONTRATTUALE. FORZA CONTRATTUALE. EFFETTO DI PREDOMINIO

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