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Bait and Switch Pricing
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Bait and Switch Pricing
advertising an item at an unrealistically low price as "bait" to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Bait and Switch Pricing in English
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