Backward Integration

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MONASH Marketing DictionaryDownload this dictionary
Backward Integration
a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration; Horizontal Integration.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Backward-integration
when one organisation integrates with another backward down the distribution chain e.g. retailer and manufacturer (see upstream and downstream).

Copyright © 2001, Ray Wright
Dizionario inglese-italiano 1.0.012Download this dictionary
BACKWARD INTEGRATION
INTEGRAZIONE ASCENDENTE. INTEGRAZIONE A MONTE

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