Axe (deodorant)

AXE, or LYNX (see below), is a brand owned by Anglo-Dutch company Unilever, which produces products such as Hellmann's mayonnaise, Popsicle ice cream, Dove (soap), Domestos bleach, Knorr (brand) dehydrated broth and Vaseline intimate lubricant. The Axe brand promise is that it gives guys the edge in the mating game (the so-called Axe Effect or Lynx Effect).Axe's lead product is the deodorant bodyspray, however there are other male grooming products included in the range such as anti-perspirant, aftershave and shower gel. In most of the world this product is sold as Axe, however in Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx.
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