Augmented Product

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Wikipedia English The Free EncyclopediaDownload this dictionary
Whole product
In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The generic product is what is usually shipped to the customer. The whole product typically augments the generic product with training and support, manuals, cables, additional software or computer_hardware|hardware, installation instructions, professional services, etc.
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MONASH Marketing DictionaryDownload this dictionary
Augmented Product
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product; Tangible Product.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing DictionaryDownload this dictionary
Augmented Product
value added to a product after purchase e.g. delivery, returns policy, guarantees etc. (see supplementary added value).

Copyright © 2001, Ray Wright

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