Atmospherics

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atmospherics
n. atmospheric phenomenon that cause disturbances in the reception of radio waves


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Atmospherics
Atmospherics is the audio, visual, and scent "atmosphere" created for marketing within retail space. This is a whole new world of new marketing generated by the technology advances within audio, video, and scent marketing.
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atmospherics
Noun
1. a crackling or hissing noise cause by electrical interference
(synonym) static, atmospheric static
(hypernym) noise, interference, disturbance
(hyponym) radio noise


MONASH Marketing DictionaryDownload this dictionary
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
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atmospherics

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