Assortment Strategies

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MONASH Marketing DictionaryDownload this dictionary
Assortment Strategies
options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment; Deep Assortment; Exclusive Assortment; Scrambled Assortment.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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