Aspirational Group
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MONASH Marketing Dictionary
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Aspirational Group
a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See
Contactual Reference Group
;
Dissociative Reference Group
;
Membership Group
;
Reference Groups
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing Dictionary
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Aspirational Group
a group to which a non-member would like to belong; the local golf club?the Raynet Appreciation Society?
Copyright © 2001,
Ray Wright
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