Asha

Asha (aša) or arta is the Avestan language term for a concept of "cardinal importance" to Zoroastrian theology and doctrine. In the moral sphere, aša/arta represents what has been called "the decisive confessional concept of Zoroastrianism."The significance of the term is complex, with a highly nuanced range of meaning. It is commonly summarized in accord with its contextual implications of 'truth' and 'right(eousness)', 'order' and 'right working'. For other connotations, see meaning below.The Avestan language word may be transliterated as either arta or aša/asha. (see transliteration, below). Its Old Persian equivalent is arta-. In Middle Iranian languages the term appears as ard-.
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The American Speech-Language-Hearing Association (ASHA) is a  professional association  for speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.The mission of the American Speech-Language-Hearing Association is to promote the interests of and provide the highest quality services for professionals in audiology, speech-language pathology, and speech and hearing science, and to advocate for people with communication disabilities. It was founded in 1925 as the American Academy of Speech Correction. The current name was adopted in 1978. The association's national office is located in a section of North Bethesda, Maryland, with a Rockville, Maryland mailing address. The Washington Post announced on April 17, 2006, that the association would break ground that week on a new headquarters near Gude Drive and Research Boulevard in Rockville.
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'Esh (Hebrew) 'Eshsha' (Chaldean) [cf Sanskrit ush to burn] Sometimes Ash(a). Fire.