Applied Economics

This article is about the social science that studies the Economy. For other meanings see Economy (disambiguation). Economics is the social science that studies the production, distribution, and consumption of goods and services. The term economics comes from the Greek for oikos (house) and nomos (custom or law), hence "rules of the house(hold)."
See more at Wikipedia.org...

employing economic theories in real-world business (if that's not an oxymoron).

ECONOMIA APPLICATA