Apple Jacks

Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." The brand seeks to promise kids a uniquely different, cinnamon-y tasting cereal.Originally, all Apple Jacks cereal pieces were orange and O-shaped, although they have become brighter and more orange colored over the decades. In the mid-1990s, O-shaped green pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the green jacks were X's for a while, and in summer 2006 the green jacks were figure-8's (double O's) for a period of time. More recently, Apple Jacks has introduced New Apple Jacks 'Crashers' - a unique cereal piece that replicates an unfortunate accident from a mid '07 advertising execution.
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