Another World was an NBCsoap opera that ran from May 4, 1964 to June 25, 1999. It was created by legendary serial creator Irna Phillips and her young assistant William J. Bell, and produced by Procter & Gamble Productions in its Brooklyn studios.Set in the fictional town of Bay City, the show in its early years opened with announcer Bill Wolff (1964-1987) intoning its epigram, “We do not live in this world alone, but in a thousand other worlds,” which Irna said represented the difference between “the world of events we live in, and the world of feelings and dreams that we strive for.”
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