Annual giving

Annual giving is one of the most important areas in an organization’s fundraising efforts. Annual giving consists of many separate solicitation vehicles. When these vehicles are assembled together with skill, they can form the foundation of the institution’s philanthropic support. The entire structure of the charitable giving process is presented graphically with the diagram of a pyramid. When the process is successful, the donors will move from annual giving to major gifts and then to estate or planned giving, but only if the foundation of the pyramid is firmly in place, well-aligned, and able to carry the added weight placed on it. A university or non-profit organization builds upward as it prepares for its future. Annual giving programs are needed to make that upward structuring possible.
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