Anchor Store

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo


Wikipedia English The Free EncyclopediaDownload this dictionary
Anchor store
In retail, an anchor store or draw tenant is one of the larger stores in a shopping mall, usually a department store or a major retail chain.When the planned shopping mall format was developed by Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another.
See more at Wikipedia.org...

This article uses material from Wikipedia® and is licensed under the GNU Free Documentation License

MONASH Marketing DictionaryDownload this dictionary
Anchor Store
a popular, major retailer located within a shopping mall to attract mall patronage.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Anchor Store
in retail the major retail outlet in a retail park or regional shopping centre e.g. John Lewis, House of Fraser, Debenhams.

Copyright © 2001, Ray Wright

Define Anchor Store

Translate Anchor Store





|
Anchor Store in German