Amplification (rhetoric)

In rhetorical usage, amplification refers to the act and the means of extending thoughts or statements to increase rhetorical effect, to add importance, or to make the most of a thought or circumstance (Oxford English Dictionary). While amplification can refer to exaggeration — or stylistic vices (figures of excess and superfluity such as hyperbole) — as a means for developing multiple forms of expression for a thought, amplification, “names an important point of intersection where figures of speech and figures of thought coalesce” (Silva Rhetoricae).
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