Amiable (Social Style)

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Amiable (Social Style)
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach; Amiables are characterised by high responsiveness and low assertiveness. See Analytical; Driver; Expressive; Assertiveness; Responsiveness; Social Style.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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