American Legend Cooperative

The American Legend Cooperative (ALC) is an agricultural marketing cooperative of over 1000 mink fur farmers, best known for its "Blackglama" and "American Legend" brands of fur.American Legend was formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the Mutation Mink Breeders Association (EMBA).The Great Lakes Mink Association, GLMA, was formed by mink breeders in the Great Lakes region of the United States in 1941 who bred a black-furred mink which they characterize as "the richest, deepest, most lustrous dark mink with the lightest, most flexible leather", and trademarked it as Blackglama. GLMA and ALC have a long-running advertising campaign with the tagline "What becomes a legend most?", featuring a series of celebrities modelling their furs. The mark "Blackglama" is a play on the word "glamor" and the initialism "GLMA".
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