Alternative Close

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MONASH Marketing DictionaryDownload this dictionary
Alternative Close
a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. "The red or the black?", "Cash or card?") See Close.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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