Advice column

n. (British) regular advice feature (in a newspaper, magazine etc.)

An advice column is a column at a magazine or newspaper written by an advice columnist (colloquially known as an agony aunt, or agony uncle if the columnist is a male). The image presented was originally of an older woman providing comforting advice and maternal wisdom, hence the name "aunt".An advice columnist answers readers' queries on personal problems, in particular giving advice about sexual problems. In many cases, the queries, as well as the answers, have been created in the office, and the agony aunt is actually a team of writers. Marjorie Proops's name appeared (with photo) long after she retired. The nominal writer may be a pseudonym, or in effect a brand name; the accompanying picture may bear little resemblance to the actual author.
See more at Wikipedia.org...