Advertising Standards Authority

The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However its codes of advertising broadly reflect legislation in many instances.
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independent trade body set up by advertisers, media owners and agencies to monitor/police and regulate the industry; some argue that their powers are ineffectual (see RMD - communications link).

ORGANISMO DI AUTODISCIPLINA PUBBLICITARIA. ASA