Advertising Exposure

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MONASH Marketing DictionaryDownload this dictionary
Advertising Exposure
one presentation of an advertisement to an audience; advertising managers must decide how many "exposures" will be required to achieve their goal or objective.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Raynet Business | Marketing DictionaryDownload this dictionary
Advertising Exposure
the number of potential consumers reached through specific medium.

Copyright © 2001, Ray Wright

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