Advertising Effectiveness

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MONASH Marketing DictionaryDownload this dictionary
Advertising Effectiveness
the degree to which the objectives of an advertisement or advertising campaign have been achieved; the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of AdvertisingSales Effect of Advertising.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Dizionario inglese-italiano 1.0.012Download this dictionary
ADVERTISING EFFECTIVENESS
EFFICACIA DELLA PUBBLICITĂ€


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