Cart (0)Free Online Dictionary
Advertising Effectiveness
| MONASH Marketing Dictionary |  Download this dictionary |
Advertising Effectiveness
the degree to which the objectives of an advertisement or advertising campaign have been achieved; the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising; Sales Effect of Advertising.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Dizionario inglese-italiano 1.0.012 | Download this dictionary |
ADVERTISING EFFECTIVENESS
EFFICACIA DELLA PUBBLICITÀ
| Advertising Effectiveness in Italian | Advertising Effectiveness in Portuguese
You think you have ethics...
Take the survey NOW!