Advertising Copy

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Wikipedia English The Free EncyclopediaDownload this dictionary
Copywriting
Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a  product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.
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MONASH Marketing DictionaryDownload this dictionary
Advertising Copy
the content and context of a message contained in an advertisement.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Raynet Business | Marketing DictionaryDownload this dictionary
Advertising Copy
the advertising message, or text, including the headline, deck, subheads and body copy.

Copyright © 2001, Ray Wright

Dizionario inglese-italiano 1.0.012Download this dictionary
ADVERTISING COPY
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