Advertising Budget Determination

Get Babylon's Translation Software! Free Download Now!
Babylon 8 - Your all-in-one solution
Award winning translation software trusted by millions. Translate from any language to any language.
View Demo


MONASH Marketing DictionaryDownload this dictionary
Advertising Budget Determination
decisions pertaining to the amount to be allocated to advertising expenditure in a given period; common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method; Percentage-of-Sales Method; Competitive Parity Budgeting; Objective and Task Method of Budgeting; Computer Modelling.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

Define Advertising Budget Determination

Translate Advertising Budget Determination