According to itself, the Advertising Association (AA) is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services in the United Kingdom.The AA has, in the past, consulted with the
Committee of Advertising Practice (CAP) and the
Advertising Standards Authority (ASA) over issues, such as when it feels the ASA has set a precedent for decision that the AA considers to be overly restrictive.The AA is funded by donations, fund-raising events and subscriptions that the trade bodies and organisations that form the AA pay.
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the official trade association representing the interests of the UK advertisers. (see RMD - communications link).
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