advertising (Brit.)
n.
act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing)
advertise (Brit.)
v.
publicise, promote, draw attention to (generally in order to sell goods or services); publicly announce; give notice, inform; (in Poker card game) bluff in order to make the bluff apparent (also advertize)
Advertising
Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include
publicity,
public relations, etc.. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see
Internet advertising), and billboards.
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advertising
Noun
1. a public promotion of some product or service
(synonym) ad, advertisement, advertizement, advertizing, advert
(hypernym) promotion, publicity, promotional material, packaging
(hyponym) direct mail
(derivation) advertise, advertize, promote, push
2. the business of drawing public attention to goods and services
(synonym) publicizing
(hypernym) commercial enterprise, business enterprise, business
(hyponym) hard sell
(derivation) advertise, advertize, promote, push
advertise
Verb
1. call attention to; "Please don't advertise the fact that he has AIDS"
(synonym) publicize, advertize, publicise
(hypernym) announce, denote
(hyponym) headline
2. make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"
(synonym) advertize, promote, push
(hypernym) praise
(hyponym) propagandize, propagandise
(verb-group) crusade, fight, press, campaign, push, agitate
(derivation) ad, advertisement, advertizement, advertising, advertizing, advert
Advertising
(p. pr. & vb. n.)
of Advertise
Webster's Revised Unabridged Dictionary (1913), edited by Noah Porter.
About
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See
Promotion.