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Advertising-to-Sales Ratio
| MONASH Marketing Dictionary |  Download this dictionary |
Advertising-to-Sales Ratio
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage of total sales revenue.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
| Dizionario inglese-italiano 1.0.012 | Download this dictionary |
ADVERTISING-TO-SALES RATIO
RAPPORTO TRA LE SPESE DI PUBBLICITÀ E IL VOLUME D'AFFARI
| Advertising-to-Sales Ratio in Italian
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