Adversarial Shopper

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MONASH Marketing DictionaryDownload this dictionary
Adversarial Shopper
a consumer whose shopping behaviour is characterised by a determination to get good value at a low price; a bargain hunter; one who regards all prices as negotiable.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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