Adoption of Innovation Curve
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MONASH Marketing Dictionary
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Adoption of Innovation Curve
a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See
Diffusion of Innovation
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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