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Adoption curve
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Technology adoption lifecycle
The technology adoption lifecycle is a sociological model developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University, building on earlier research conducted there by Neal C. Gross and Bryce Ryan. Their original purpose was to track the purchase patterns of hybrid seed corn by farmers.
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Adoption curve
rate at which people accept and become users of a product (see diffusion curve and adopter categories).
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