Adoption Rate Determinants

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MONASH Marketing DictionaryDownload this dictionary
Adoption Rate Determinants
factors which influence the rate of adoption of a new product. See Communicability; Compatibility; Complexity; Divisibility; Relative Advantage.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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