Babylon 10
The world's best online dictionary

Download it's free

Adoption Process

MONASH Marketing Dictionary

Download this dictionary
Adoption Process
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process; also called the Adoption Sequence.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.