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MONASH Marketing Dictionary
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the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process; also called the Adoption Sequence.
The following video provides you with the correct English pronunciation of the word "Adoption Process", to help you become a better English speaker.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.