Adolf "Adi" Dassler (
November 3,
1900 in
Herzogenaurach (
Germany) -
September 6,
1978 in Herzogenaurach), mainly known as Adi Dassler, is the
founder of the
German sportswear company
adidas.Trained as a baker, Adi Dassler started to produce his own sports shoes in his mother's wash kitchen after his return from
World War I. His father, Christoph, who worked in a shoe-factory, and the brothers Zehlein, who produced handmade
spikes in their
blacksmith's shop, supported Dassler in starting his own business. In
1924, his brother
Rudolf Dassler joined the business. At the
1928 Olympics, the company equipped several athletes, laying the foundation for the international expansion of the company. In 1973, Horst Dassler founded
Arena, a producer of swimming equipment. After Adolf Dassler's death in
1978, his son and his wife Käthe took over the management. adidas was transformed into a
private limited company in
1989, but remained family property until its
IPO in
1995.
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