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Adaptivising
| MONASH Marketing Dictionary |  Download this dictionary |
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations; to do better things in the future than have been done in the past. See Optimising; Satisficing.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
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