Adaptive Selling
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MONASH Marketing Dictionary
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Adaptive Selling
a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See
Social Style
.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.
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