is a performance brand of
Japanese automaker
Honda Motor Company. It has been used in the
US,
Canada and
Hong Kong since March
1986 to market Honda's performance
automobiles and near-performance vehicles. The brand was introduced to
Mexico in
2004 and to the
Chinese market in
2006. It is also planned to extend Acura to the
Japanese domestic market two years from
2008 or so. With the Acura brand, Honda is credited with being the first to tap into a market for luxury Japanese cars outside Japan. Before Acura, automobiles exported from Japan were primarily economical in design and largely targeted at low-cost consumers.
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