Actionability

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actionability
n. quality of being actionable, liability to legal action


MONASH Marketing DictionaryDownload this dictionary
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility; Measurability; Substantiality.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.
Dizionario inglese-italiano 1.0.012Download this dictionary
ACTIONABILITY
PERSEGUIBILITÀ

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