Account Planning

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Account planning
"Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts." - Chris Cowpe
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Raynet Business | Marketing DictionaryDownload this dictionary
Account Planning
Business-to-business marketing plans created by manufacturers. These plans schedule product promotions, deals and

Copyright © 2001, Ray Wright

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